BUSINESS IN A BACKPACK

Designed to give early-stage entrepreneurs the tools, skills, and knowledge to start their own businesses, this Shopify product includes a 40-page business starter guide, exclusive partner offers, a 14-day free trial, branded notebook, stainless steel water bottle, and more, all packed inside a branded backpack.

As a brand awareness and affinity play, the product was dropped on Black Friday, for free, available exclusively on Shopify Supply.

MY ROLE

art direction • branding • book design • merchandise design

Brand Expression

  • Logo

  • Brand mark

  • Section breakers

  • Headlines

  • Body

  • Color palette

  • Icons

  • Illustration style

Gallery

Go to Market

To build hype and generate traffic, Business in a Backpack was unveiled to the world through a series of social posts, as well as via billboards in both Toronto and New York City.

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Business Starter Kit
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