SHOPIFY SUPPLY
Shopify's flagship merch store, Supply, is a marketing trifecta. Primarily, it serves as a best-in-class display of a Shopify storefront for prospective and current merchants. Secondly, it's built on Hydrogen, Shopify's proprietary headless tech stack. The code is open-source for their dev audience. Finally, the store offers delightful merchandise produced by Shopify-powered merchants for general fans of the brand.
MY ROLE
branding • packaging design • collection concepts • merchandise design • merchant outreach
Brand Expression
Packaging Suite
Commerce Capsule
Curated for a broad audience, the Commerce Capsule features staple apparel items that are versatile, refined, and effortlessly stylish. Designed in-house and manufactured by Shopify merchants, Redwood Classics and WELD MFG.
Supply Selects
Supply's budget-friendly collection, initially released for summer, invites people to take a break from the hustle and soak up the sun—entrepreneurs included. This drop is all about that summer Friday feeling—it's playful, warm, and dreamy, just like a magical summer day. Designed in-house and manufactured by Shopify merchants, Three Potato Four, Lift Down, and Custom Stickers.