SHOPIFY SUPPLY

Shopify's flagship merch store, Supply, is a marketing trifecta. Primarily, it serves as a best-in-class display of a Shopify storefront for prospective and current merchants. Secondly, it's built on Hydrogen, Shopify's proprietary headless tech stack. The code is open-source for their dev audience. Finally, the store offers delightful merchandise produced by Shopify-powered merchants for general fans of the brand.

MY ROLE

branding • packaging design • collection concepts • merchandise design • merchant outreach

Brand Expression

  • Shopify Supply

    Primary logo

  • The Entrepreneur Store

    Secondary logo

  • Do your thing, make that dough

    Type

  • 16 color swatches

    Color palette

  • Various graphics and shapes

    Graphic elements

Packaging Suite

  • Mailer – exterior

  • Mailer – interior

  • Mailer – interior

  • Hangtags

  • Bellyband

Commerce Capsule

Curated for a broad audience, the Commerce Capsule features staple apparel items that are versatile, refined, and effortlessly stylish. Designed in-house and manufactured by Shopify merchants, Redwood Classics and WELD MFG.

Supply Selects

Supply's budget-friendly collection, initially released for summer, invites people to take a break from the hustle and soak up the sun—entrepreneurs included. This drop is all about that summer Friday feeling—it's playful, warm, and dreamy, just like a magical summer day. Designed in-house and manufactured by Shopify merchants, Three Potato Four, Lift Down, and Custom Stickers.

Web Store

Designed by Mariana Leyton and developed by Yikai Zhang.

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