Design Director and creative leader shaping cohesive brand systems and experiences for category-defining brands, including Google, Shopify, and Nike.

I’m a San Diego–based Design Director and creative leader working at the intersection of brand, systems, and culture—owning the bar from strategy through execution. My work focuses on shaping cohesive brand worlds, defining creative direction, and building frameworks that allow ideas to scale without losing integrity.

I’m most effective in ambiguous spaces, where clarity, judgment, and taste matter as much as execution. I partner comfortably across internal teams and external stakeholders, moving fluidly between setting creative direction, pressure-testing ideas, and articulating concepts in pitches and presentations. I’m drawn to unconventional marketing challenges that benefit from structure, restraint, and a strong point of view.

You can view my work here.