COMPASS PROPERTY BRANDING

Regarded as an innovative residential real estate firm with the sophistication of a luxury brand, Compass empowers its agents to market high-end properties akin to premium consumer goods — harnessing the power of upscale design and branding. 

MY ROLE

art direction • branding • design

Del Dios Ranch

Nestled on a sprawling 50-acre lot, this mid-century property boasts exquisitely crafted interiors designed by Arthur Elrod. The brand concept pulls from structural elements such as redwood and cement, infused with a part-retro, part-ranch aesthetic. Compass agents, White Label Home Collective, presented these designs as a key component of their listing pitch.

Brand Expression

  • Logo

  • Vibe

  • Mood board

  • Color palette

  • Pattern 1

  • Pattern 2

The Playas

Located in the serene neighborhood of Windansea, La Jolla, four new construction townhomes, dubbed "The Playas," seamlessly blend beach cottage charm with sophisticated contemporary touches. Brand concepts highlight different aspects of this classic, southern California lifestyle. With a keen eye for detail, Compass agent Greg Cummings artfully applied the chosen brand identity across all marketing surfaces to attract discerning buyers.

Brand Expression

  • Logo

  • Vibe

  • Mood board

  • Color palette

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